My connection to this industry began long before this brand was created. My father entered the diamond trade in 1996 and later established his own business. Growing up, I witnessed firsthand the discipline, resilience, and integrity required to sustain a career in this field — especially during challenging times like the 2008 recession, when the business temporarily paused but restarted with even stronger determination.
Those experiences shaped my understanding of true craftsmanship.
After spending four years in London for my studies, I gained international exposure and insight into global customer expectations. Today, I focus on design direction, sourcing standards, and maintaining uncompromising quality across every piece we produce.
For me, this brand represents heritage, precision, and a commitment to excellence carried forward into a global market.
I am Dixit, and I lead the brand development and digital strategy behind our company. At 21, I bring a modern perspective to a traditional industry. My focus is on how our craftsmanship is presented to the world — through branding, storytelling, and meaningful customer engagement.
I oversee our website, social media presence, visual direction, and online growth. For me, building a premium jewellery brand is not just about visibility; it is about credibility. Every product presentation, every description, and every customer interaction is handled with clarity and intention.
I strongly believe that trust is built through transparency. My goal is to ensure our brand feels refined, authentic, and globally relevant while staying true to the values that define our foundation.
Every piece of our jewelry is handcrafted from the ground up, making each creation truly one of a kind. We pour passion and precision into every detail. Our diamonds are hand-selected by certified gemologists to ensure exceptional quality, brilliance, and cut. From there, our master artisans bring each design to life, creating jewelry that is as comfortable to wear as it is beautiful to behold.
Our vision is to craft the highest quality handcrafted jewelry using premium lab-grown diamonds. We are dedicated to using environmentally friendly materials throughout our creation process, ensuring that our products are sustainable.
We are fully committed to excellence, with a keen awareness of our environmental and social responsibilities. Our business operations are guided by a profound sense of integrity, transparency, accountability, and credibility. These values are the cornerstone of our interactions with our employees, clients, and partners, ensuring that we maintain high ethical standards in every aspect of our business.