Our story

Diamonds have been the family trade since 1996

Driona Jewels is run by the second generation of a diamond family, alongside a gemologist with more than fifteen years at the bench. Every piece is made to order, independently certified, and answerable to the people whose names are on this page.

Family trade since 1996
IGI certified stones
Handcrafted to order
Shipped worldwide

Why we do this

One simple goal — to bring authentic diamond craftsmanship to a global audience, through honest work and modern creativity.

Welcome, and thank you for being here. Driona is a small house. The people who choose the stones, set the quality standard and write our journal are the same people you are about to meet.

1996 Family's first year in the diamond trade

15+ Years of gemological experience

IGI Independent stone certification

100% Conflict free, every stone

The people behind Driona

Names, faces, and the work each of us answers for

Buying fine jewellery online asks a lot of trust. The least we can do is tell you exactly who is behind it.

Director of Craftsmanship & Quality

Darshan

Second generation diamond trade
Four years studying in London
Sourcing & quality standards

My connection to this industry began long before this brand existed. My father entered the diamond trade in 1996 and later established his own business. Growing up around it, I saw the discipline, resilience and integrity the work demands — especially through the 2008 recession, when the business paused and then restarted with even stronger determination.

Those experiences shaped what I understand true craftsmanship to mean. After four years in London for my studies, I returned with international exposure and a clearer sense of what customers outside our own market expect.

Today I focus on design direction, sourcing standards and maintaining uncompromising quality across every piece we produce. For me, this brand represents heritage, precision and a commitment to excellence carried forward into a global market.

Brand & Digital Strategy Director

Dixeet

Brand & creative direction
Website & digital experience
Customer communication

I am Dixeet, and I lead the brand development and digital strategy behind our company. At 21, I bring a modern perspective to a traditional industry. My focus is on how our craftsmanship is presented to the world — through branding, storytelling and meaningful customer engagement.

I oversee our website, social media presence, visual direction and online growth. Building a premium jewellery brand is not just about visibility; it is about credibility. Every product presentation, every description and every customer interaction is handled with clarity and intention.

I strongly believe that trust is built through transparency. My goal is to keep our brand refined, authentic and globally relevant while staying true to the values that define our foundation.

Made to order

In the workshop

Our Craftsmanship

Every piece of our jewellery is handcrafted from the ground up, which makes each creation genuinely one of a kind. We pour passion and precision into every detail — jewellery that is as comfortable to wear as it is beautiful to behold.

Hand-selected stones Every diamond is chosen by certified gemologists for quality, brilliance and cut.
Built from the ground up Each piece is handcrafted by master artisans, so no two leave us identical.
Inspected at every stage From gemstone selection through to final finishing, before anything reaches you.

Vision & mission

Our Vision and Mission

Our vision is to craft the highest quality handcrafted jewellery using premium lab-grown diamonds, with environmentally friendly materials throughout the creation process.

We are fully committed to excellence, with a keen awareness of our environmental and social responsibilities. Integrity, transparency, accountability and credibility are the cornerstone of every interaction we have with our employees, clients and partners.

Premium lab-grown diamonds The heart of every piece we make, at the highest quality we can source.
Environmentally friendly materials Used throughout our creation process, so what we make is sustainable.
Integrity and transparency Accountability and credibility in how we work with our team, clients and partners.

Our Production Process

Our responsibility

Beyond making beautiful jewellery

Ethical sourcing, responsible craftsmanship and honest business practice. Every piece reflects our respect for people, the planet, and the trust our customers place in us.

01

Environmental Stewardship

We prioritise responsible sourcing, minimise waste through thoughtful production practices, and work with partners who share our commitment to environmental care.

02

Quality Assurance

Each piece is inspected at every stage, from gemstone selection to final finishing, by certified gemologists and skilled artisans.

03

Community Engagement

We value fair labour practices and build lasting relationships with the artisans, suppliers and local partners who make this work possible.

04

Customer Satisfaction

A personalised, transparent and memorable experience at every touchpoint — from the craftsmanship itself to the service around it.

What guides us

Our Core Values

Teamwork

Our designers, certified gemologists and skilled artisans work closely together at every stage. That seamless collaboration is how ideas become timeless jewellery, crafted with precision and care.

Sustainability

We source our diamonds and materials from trusted suppliers who follow strict ethical and environmental standards. True beauty, to us, is created with respect for both people and the planet.

Commitment

From selecting the finest gemstones to perfecting the final detail, we hold ourselves to the highest standards — exceptional quality, lasting value and designs that mark the moments that matter.

Talk to us

Have something specific in mind?

Tell us the stone, the setting, or simply the occasion. We will design it with you and build it once — properly, for one person.

Start a custom design Contact us